The nice thing about blog posts is that they can be shared via social media, so get your employees involved too. Let them share their unique expertise, photos of work products they’ve produced, and pictures of the team having fun. Add social share buttons on your blog so that posts can be shared via social media sites like Twitter and LinkedIn.
Then ask employees to share those posts on their own social media accounts. Every time they share a post from your blog or a link from your website, your SEO numbers go up, and your website rises in organic search results. In addition, sharing posts improves employee engagement. Happy engaged employees equal happy you.