Julie Paterson

Social Media Manager


XYZ ASSOCIATES, Charlotte, NC, 2008 to Present

Social Media Manager

Partner with some of the most well-known technology companies in Charlotte to design and execute social media strategies that meet client objectives.

  • Develop and manage online marketing campaigns for ABC Co., DEF Co., GHI Co. and JKL Co., effectively driving brand awareness, engagement and traffic to social media pages.
  • Achieve a strong, visible social media presence and develop concepts with viral potential.Continuously monitor online public relations and ensure the success of client programs.
  • Assess social media marketing strategies to determine rate of return. Identify and tap into new channels to optimize ROI and fuel revenue growth.
  • Place stories in BusinessWeek, Wired News, Computerworld and other key news outlets. Ensure placement in social content Web sites such as Digg, StumbleUpon, etc.
  • Build a strong base of repeat business and serve as the #1 requested IT consultant.
ACTION GROUP, Charlotte, NC 2005 to 2008

Senior Account Executive

Promoted to senior AE role, overseeing licensee management for Top Broadcasting Co. Drove a 100% increase in revenue within three years, resulting in annual retail sales of $80M.

About Me

Champion of social media tools and technologies, with a track record of creating and implementing successful social media programs. Keep up-to-date with constantly evolving technologies in online social networking, the blogosphere, search tools and Web 2.0, and work closely with clients to create innovative, effective campaigns.



BA in Marketing


WordPress 61%
Illustrator 71%
InDesign 50%
Html & CSS 75%
Facebook 85%


Tiffany C. Kidwell

(617) 912 8802

Joseph Waddington

(510) 844 8525

Diane Geter

(513) 558 5251