Google search engine results pages (SERPs) often display local maps listings based on users’ location and keyword search. For example, if a user searches for “Local SEO,” then Google will display geographically-relevant results with the local map.

With mobile Internet use dramatically increasing, the relevancy for Google Maps marketing is on the rise for all types of businesses. Today’s digital environment revolves around mobile use, with 80% of internet users owning a smartphone. Over half of Google searches done on a mobile device are done so with the intent of looking for a local business, service, product, or information. 

Google Maps are featured prominently on mobile devices for users seeking local solutions. As a result, Google Maps marketing offers incredible advertising exposure for any company. Google search continues to focus on local searchers seeking products and services in their area. 

Beyond marketing, Google Maps displays general brand and business information such as hours of operation, physical location, customer reviews, and driving directions. When it comes to marketing your business via local maps SEO, the techniques we use for Google Maps optimization are proven to help increase search engine visibility in the 3-pack listings. 

This is extremely important for businesses with multiple locations or franchise SEO.