Did you know that Google gives priority in its search results page to businesses which are in the same geographical location as the user making the search?
The results appear as a local pack with three business listings prominently displayed with contact details, while other listings follow. Users, but naturally, choose this list over any other. Businesses can get this valued space by listing with Google Business Places, also called Google Maps.
We have always emphasized the importance of Google Business Places and local SEO in general. Adding your business to Google Places with your name, address and phone number (NAP) is the first step in your local SEO effort. But to differentiate yourself with others, you must treat the endeavor seriously, by submitting high quality pictures, using keyword-rich description for your business, clearly mentioning hours of operation and having a link to your company website.
Local SEO is the perfect example of how advanced Google is getting in its ability to refine searches for its users. Google knows the geographical location of its user, and supplies information that it believes would be most useful to the person. To get the most out of Google’s intent-based local search results, businesses need to list themselves with Google Places.
How is Google Places important? Let us say you run a flower shop in Chicago and have an optimized website. When a user types in “flower delivery service Chicago,” it is likely you will rank quite high. However, if the user leaves out Chicago and only types “flower delivery service,” the results won’t display your business prominently even if the user is close by.
The reason why you don’t rank well in the local pack is because you have not listed yourself with Google Business Places. This is a godsend for your competitors who may have made good use of this tool.
When you list your business with Google, you become a part of Google websites, and the search engine will prioritize your site over others who are not part of Google Business Places. In this case, when you type in “flower delivery service,” Google will select from businesses that are listed with Google Business Places using the same keyword. This list will appear ahead of all other organic searches.
As businesses become more tech savvy and learn the benefits of Google Business Places, you will be faced with more competition. For this reason, you must treat local SEO as an ongoing activity. Your ranking in the local pack depends on the signals Google gets about your business from citations, links, on-page optimization and social media.
An important rank criteria is the quality and volume of reviews that your business gets in Google Places. Businesses that rank well often have excellent reviews and four plus ratings.
Encourage your customers to leave a review about your service. If a certain customer does not have a Google account, make it easy for them by suggesting an alternative website like Yelp or another review site. Deal with negative reviews tactfully, but at all costs, steer clear from posting fake positive reviews.
During a survey, SEO marketing agents were asked the Number One mistake made by their clients with respect to Google Business Places. Most of them said it was related to NAP-name, address and phone number. Many companies do not pay attention to this otherwise straight-forward aspect of their business, which makes it difficult for Google to track them.
Getting listed into Google Business Place may look simple enough, but it needs careful attention to details and constant reviewing to get optimum result. For this reason, it is always best to approach a professional SEO company like Tri City Marketing who have expertise in Google Maps Optimization Services.
Tri City Marketing helps you sign up with Google Places. This can be done with your existing account or with a new one that we can create.
If Google has already made a listing for your business, go ahead and claim it. Many people don’t do this. Which is a missed opportunity. By claiming your site. You can build on its credibility, rather than beginning all over again.
The category section is an important ranking criteria and must be entered accurately. Google no more allows you to make up your own category, so you must select from the options that are displayed. This is a blessing because all companies will follow the same template. The primary category must best represent your business. It is a good idea to enter the secondary categories as well, in order of importance.
Google Places recommends that you add plenty of high quality photos, profile and other preferred photos, allowing you to showcase your product and service to those who are looking for it.
Google Business Places is not a stand alone strategy and works best when combined with other tools and techniques of digital marketing, Tri City Marketing is the best place to serve your needs because we offer complete internet marketing services that include Search Engine Optimization (SEO), Pay-Per-Click (PPC) and other strategies like re-marketing and social media.
When Google Business Places gets added to this list, it helps you easily outperform your competition. We aim not just to drive traffic to you site, but to ensure you get tangible benefits like conversion through your internet marketing efforts.
As a company with ten years of internet marketing experience, our strength has been our ability to maintain long-term association with our clients. Almost every digital marketing strategy requires monitoring and timely intervention to keep performance at optimal levels. Any small or big change in your business has to reflect in your Google Places. Also, creating citations, acquiring links and moderating reviews is an ongoing process. Our analytics tool helps us detect how well Google Places is working through traffic flow etc. It thus helps us make adjustments to the listing so that it serves your business better.
Call us today 704.658.7171 to ask about our Google Maps Optimization Services and how it can take your marketing efforts to the next level.
A Step-by-Step Do it yourself Training Guide to help you get found in your local area on Google Maps.
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