Twitter for Business

Why do I need Twitter for my Business?


Using Twitter for business purposes is becoming much more common, if not essential. It is a communication tool which is free to use and may generate business so it make sense to investigate what it can do for you and your business.

There are many reasons why businesses use Twitter, and other social media, so let’s look at the main ones.

  • Building relationships

This is the main purpose of social media. Businesses and individuals talk to each other, they discover new ideas, businesses and recommendations, they engage with each other.

  • Business visibility

Your business is not going to grow if potential clients and customers do not know about you. Twitter is a quick, simple way of getting your business known and talked about.

  • Information sharing

Tell your Twitter followers what they need to know, about you, your business and your products. Tell them about offers, promotions and new products.

  • Giving and receiving feedback

Your customers will feel valued if you listen to them and respond.

  • Direct sales

It is possible to sell via Twitter, although advertising sales and promotions with directions to your website, blog or physical business is more common.

What else do I need to know?

Don’t try to use Twitter only to promote your business, the majority of Twitter users want to build relationships. They want to follow and be followed. They want to feel that the information you are tweeting is interesting and relevant to them. So make sure you reply to questions and feedback, follow back if you can and above all engage in general conversation about your business area. After all that is what you know, so share it!

Also, follow your competitors and indulge in some networking.

Don’t forget to put your website URL on your Twitter profile and your Twitter username on your website, blog or other social media profiles. You never know where your next customer may come from!

Tweet regularly. Twitter users will use the unfollow button if they don’t like what you Tweet or you don’t Tweet regularly, often if you don’t follow them back too.

How can I do all this and run my business?

If all this sounds like a lot of work and you don’t have the time or expertise there are companies who can do the work for you. Find someone with experience in setting up accounts, building followers and creating content. Give them some basic information about your company and leave them to what they do best while you get on with running your business.

Twitter Business Page Marketing & Management. Give us a call today! 704.658.7171